JohnDB
Member
- Aug 16, 2015
- 9,065
- 5,725
My wife and I just got back from South Georgia for the holiday weekend.
While we were down there I noticed that the land is really inexpensive but really fertile. There are farms everywhere growing just about everything from cotton to soybeans to corn and peaches. Lots of Pecan trees too.
So I got to thinking...
I can start a fruit farm and then in conjunction with this I know how to make jams and jellies from all of this produce.
I miss having great jams and jellies like I know how to make...but unless you get a great deal on the fruit it is way too expensive to make. And in order to make any money at making jams and jellies you really have to have inexpensive fruit to make it with. Most of the ones on the store shelves are barely over the cost of shipping and the jar that holds the preserves.
A glass jar costs at least three dollars...labeling is at least another dollar. Cardboard and shipping is another dollar per jar.
Thats five dollars before you even put in any preserves in the thing. (shipping and glass are both very expensive...just like fruit isn't cheap either these days)
But if this works out...I can get the fruit for the cost of some manual work on my part...and some pesticides and fertilizer.
So...
We started to think of what to call the place...
JohnDB's Fruit Farm?
no
JD's Fruit Farm?
nahhhh
Then it struck me...
This is going to require some awful high steppin...
And I am going to have to put my best foot forward in doing all this.
So...my good foot (instead of the bad one) is attatched to my leg that sits a bit taller than the other...one knee is higher than my other knee...and with all the high steppin...
High Knee Fruit Farm is born.
I was thinking about all the advertising too... because if we are going to sell unique jams and jellies we have to have extraordinary marketing to get this stuff to sell.
One of the things that is going to be unique is our grape jelly. Now if you carefully look at the grape jelly you buy in the store its a bait and switch type thing. It isn't made strictly from grape juice. They take a low flavored apple or pear juice to make up the bulk of the juice in the stuff.
Mine will be 100% pure concord grape juice...and the flavor difference is huge.
And unlike all these wineries around...we actually will grow and harvest the fruit that goes into our grape jelly. When we run out...we are out. If something happens to the crop...we don't have grape Jelly.
I was also thinking of Jalepeno Jelly, Persimmon Jelly, Blackberry Jelly, and some Strawberry Jelly...but I really don't want to pick strawberries...so I might just not do that one...maybe some pear butter instead. Of course we will offer tastings of everything there with a little store front of some kind.
But the star will be our Grape Jelly.
So...I had some Ideas for slogans...
Come See the vines growing in my High Knee fruit farm.
Come check out the clusters at my High Knee fruit farm.
My High Knee's butter is better than the rest.
Of course the difference of my Jams and Jellies verses all the others will be insane...people will become instantly addicted to the high quality of them. So I thought then about this:
Come to High Knee Fruit Farms...you will be a changed man if you do.
Of course we will be poor when we first start up...low cash flow until we get established for a few years...but the instant success will be in the flavor and quality of what we make. So I was thinking that I could give up some of my High Knee for various services and that way I wouldn't be expending cash and the "good ol boy" farm network could help with the situation.
Whatcha think of that?
While we were down there I noticed that the land is really inexpensive but really fertile. There are farms everywhere growing just about everything from cotton to soybeans to corn and peaches. Lots of Pecan trees too.
So I got to thinking...
I can start a fruit farm and then in conjunction with this I know how to make jams and jellies from all of this produce.
I miss having great jams and jellies like I know how to make...but unless you get a great deal on the fruit it is way too expensive to make. And in order to make any money at making jams and jellies you really have to have inexpensive fruit to make it with. Most of the ones on the store shelves are barely over the cost of shipping and the jar that holds the preserves.
A glass jar costs at least three dollars...labeling is at least another dollar. Cardboard and shipping is another dollar per jar.
Thats five dollars before you even put in any preserves in the thing. (shipping and glass are both very expensive...just like fruit isn't cheap either these days)
But if this works out...I can get the fruit for the cost of some manual work on my part...and some pesticides and fertilizer.
So...
We started to think of what to call the place...
JohnDB's Fruit Farm?
no
JD's Fruit Farm?
nahhhh
Then it struck me...
This is going to require some awful high steppin...
And I am going to have to put my best foot forward in doing all this.
So...my good foot (instead of the bad one) is attatched to my leg that sits a bit taller than the other...one knee is higher than my other knee...and with all the high steppin...
High Knee Fruit Farm is born.
I was thinking about all the advertising too... because if we are going to sell unique jams and jellies we have to have extraordinary marketing to get this stuff to sell.
One of the things that is going to be unique is our grape jelly. Now if you carefully look at the grape jelly you buy in the store its a bait and switch type thing. It isn't made strictly from grape juice. They take a low flavored apple or pear juice to make up the bulk of the juice in the stuff.
Mine will be 100% pure concord grape juice...and the flavor difference is huge.
And unlike all these wineries around...we actually will grow and harvest the fruit that goes into our grape jelly. When we run out...we are out. If something happens to the crop...we don't have grape Jelly.
I was also thinking of Jalepeno Jelly, Persimmon Jelly, Blackberry Jelly, and some Strawberry Jelly...but I really don't want to pick strawberries...so I might just not do that one...maybe some pear butter instead. Of course we will offer tastings of everything there with a little store front of some kind.
But the star will be our Grape Jelly.
So...I had some Ideas for slogans...
Come See the vines growing in my High Knee fruit farm.
Come check out the clusters at my High Knee fruit farm.
My High Knee's butter is better than the rest.
Of course the difference of my Jams and Jellies verses all the others will be insane...people will become instantly addicted to the high quality of them. So I thought then about this:
Come to High Knee Fruit Farms...you will be a changed man if you do.
Of course we will be poor when we first start up...low cash flow until we get established for a few years...but the instant success will be in the flavor and quality of what we make. So I was thinking that I could give up some of my High Knee for various services and that way I wouldn't be expending cash and the "good ol boy" farm network could help with the situation.
Whatcha think of that?