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How do Christian girls avoid lust watching a super bowl ad the like Beckham one ?

For those of you who didn't watch the super bowl this year, for the first time in a long time, an ad was shown geared towards the ladies, which had David Beckham stripped down to only his underwear.

You can search for the video on YouTube.

Anyways, I am sure some of you have already seem the ad, but how do you think Christian girls avoid lusting when they see commercials like the Beckham one that catch them off guard? I watched the Super Bowl with all guys (I am a guy as well) and when the ad came on we all just rolled our eyes, but (even for a Christian college I am currently at), I heard a lot of the girls went crazy over the ad. Now of course, this year there were (as usual) a lot more ads featuring sexy women then men, but I found it easier not to lust, because most of the women were scantily clad if not fully clothed. Now if they were stripped to their underwear THAT would be a different story. Anyways, the bible says lust is wrong, so what do you do in a situation like that?
 
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David Beckham is a married man. I cannot be bothered if even he comes on fully naked.

I get more excited when I watch Bart Simpson though .... :shrug :lol
 
we are a family from Adam and Eve...view men as brothers and fathers and women as sisters and mothers...don't blame the person lusted after like Islam does because that leads to their women living in black sacks. The problem is ours would you lust after your brother, father or sister or mother... we are all related even to those who don't go to your church. Don't get too hung up about things though because God gave us desire to adore our partner...desire is within us
 
David Beckham isn't very attractive :/
I find most "conventionally" attractive people very dull.
 
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