- Sep 11, 2012
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Having worked in various industries over the years I have been exposed from time to time to the Better Business Bureau. This organization, for the most part, is quite helpful when looking for a company with which to business, or file a complaint against a business, but there are some things to consider when using them.
1. Just because a company has a complaint against it doesn't mean it is bad. What to look for when you see a business has complaints is to see how they handle them. If the majority of the complaints are resolved amicably, that is actually a good thing. It means they care about customer service and strive to fix the issues that arise. In contrast, if they have a bunch of complaints with no, or few, responses (bad or good) then you should definitely steer clear of that organization.
2. BBB ratings are kind of subjective, and can be bought. Generally, a business that has a good rating not only might have a positive history in complaint handling, but they are also a member. Businesses that have bad ratings usually are not members of the BBB. There is a fee for this, which means, as in many other places, money talks.
So, if you are going to use this service to research a company be sure you know at what you are looking.
1. Just because a company has a complaint against it doesn't mean it is bad. What to look for when you see a business has complaints is to see how they handle them. If the majority of the complaints are resolved amicably, that is actually a good thing. It means they care about customer service and strive to fix the issues that arise. In contrast, if they have a bunch of complaints with no, or few, responses (bad or good) then you should definitely steer clear of that organization.
2. BBB ratings are kind of subjective, and can be bought. Generally, a business that has a good rating not only might have a positive history in complaint handling, but they are also a member. Businesses that have bad ratings usually are not members of the BBB. There is a fee for this, which means, as in many other places, money talks.
So, if you are going to use this service to research a company be sure you know at what you are looking.