Wendy's burger chain testing new pricing model

[Riven]

Burger chain Wendy's looking to test surge pricing at restaurants as early as next year

Wendy’s CEO Kirk Tanner said that the it will start testing dynamic pricing, also known as surge pricing, as early as next year.

apnews.com

"Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year."

 

[follower]

This is or was done frequently.
Whether legal or not.
It's not right (not moral).

 

[WIP]

This is or was done frequently.
Whether legal or not.
It's not right (not moral).

The most vocal anyone can be with regard to business practices is to speak with our wallets. If you don't like how a business conducts its affairs, don't cater to it (them). That is what speaks volumes. Nobody is required to stay in business and nobody is required to cater to any business.

 

[hawkman]

It's not right (not moral).

To set a price for that which you sell ?