I'm probably on the fringe opinion here with this one, but I see church marketing as an important component of any church in a community of people.
I've been a member of two churches that many traditional churches don't like because they see us as pulling from their membership, or gimmicky and not serious about the word of God. However nothing could be further from the truth.
The first church I was a member of grew from a hand full of people to currently 9 thousand members. The church I'm with now is up to about 3 thousand. Both churches pulled the majority of their members from the community of people who had no church home, or who have not been in church for some time.
Both churches preach the word of God, spread the gospel, and have missions within the community and beyond, but both churches are also examples of how to lead the way in attracting people.
It starts with understanding demographics. You have to know who lives in the communities you serve. Typical ages, income, church affiliations, race, and so on.
I live in Olive Branch MS. It's a suburban city of about 37,000. The fastest growing city in the United states by the way. with some of the top public schools in the nation. Tons of houses. My point, families. We have mostly families. Most people are married, have kids, middle to upper middle incomes and a variety of races. So, how does a church attract these people? Our church centers around family. We are kid friendly to the max. We have the rock'n band, free coffee, swanky furniture and all around hipness
This is because we are trying to attract that demographic. Young, married, working, families. We tailor our message to this demographic. We preach the gospel, and we provide resources beyond just the service for growth, biblical knowledge, and servitude. We just completed our second "campus" 10 miles away from our original campus.....we call the buildings campuses.
So, I would ask; what are your goals as a church? What's your community like? What type of growth are you wanting?