Biblical or unBiblical?
https://en.wikipedia.org/wiki/Transformational_Christianity
UnBiblical, of course.
When one compromises the gospel to join hands with false gospels and employs worldly methods to attain worldly success, disguised as God's success, they're not doing the Lord's work, but their own:
"16For everything in the world—the lust of the flesh, the lust of the eyes, and the pride of life—comes not from the Father but from the world." (1 John NASB)
This movement is the evidence of how the world's 'talent search' mentality and it's love for fame and fortune has invaded the church. False gospels are benefiting the most from this worldly mentality for reaching the world.
